To call this a case study in crisis communications is an understatement. GM lost nearly $82 Billion in the last four years. The 10-year-old company filing for Chapter 11 protection makes for the fourth-largest filing in U.S. history and the largest for an industrial company.
This topic is worthy of its own web site. And there is one.
GM Reinvention is harnessing the dividends of GM’s social media 401(k) program when it needs it most. The company is being as transparent as possible to tell their story on what’s next. If GM had not been establishing itself over the years in social media, this effort simply would not be as effective. Social media won’t solve GM’s problems, but it will help the company keep an open line of communication in troubled times as it prepares to rebuild. Let’s hope they reach their new goals.