Fun: If you’re reading this blog, odds are good you’ve seen more than a few tweets in your Twitter stream sporting a #sxsw tag. Pepsi categorizes all of these tweets into one of six buckets (arriving, drinking, registering, eating, connecting or partying). The tweets are aggregated into a simple visual so you can keep your finger on the pulse of the event.
It’s a smart way to aggregate the metric ton of #sxsw tweets being dispatched from the army of mobile phones and laptops in Austin, TX for the next few days. It also gives the event’s non-attendees a fun way to easily connect with it (and Pepsi).
Pretty: The interface is dead simple. The content is served up as easy-to-digest visuals and the end result is powerful in its simplicity. If I tried to wade through 500 tweets and create something like this for a tracking report it would not be as easy on the eyes.
Impressive: This is only one facet of Pepsi’s efforts at SXSW this year, including their own Twitter ID, blog posts and their Podcast Playground. But for someone not at the show, the Pepsi Zeitgeist site is their crown jewel. The site is a simple way to make a big impact.
Perhaps the most impressive part of the site is the Swarm page. The Swarm page measures the sentiment of food-related tweets and maps them to eateries around the Austin area. So someone tuning into the site can get a great WOM recommendation to see if it’s worth their time to stand in line at that barbecue joint they’re anxious to check out.
The Zeitgeist site is a smart use of Twitter data and a great example of how even thousands of tweets can become visual content.
Zeitgeist also provides a memorable brand experience for consumers by providing value without requiring anything in exchange.