Person founded Social Media Breakfast in August 2007 as “an event where social media experts and newbies alike come together to eat, meet, share, and learn.”
Albert Maruggi planted the seed here in Cincinnati and hosted the first breakfast while passing through on business. From there MarketWire and Enquirer Media have sponsored PimpMyNews’ John Atkinson and Nielsen Online’s Pete Blackshaw as speakers.
The topic is content marketing. In a recent presentation for the Cincinnati USA Regional Chamber, I discussed how we’ve moved from creating sticky sites to creating multiple streams of content that can be moved around the web by customers.
I cited a presentation noting Barack Obama’s online campaign for the presidency as a prime example of this. MyBarackObama.com enabled his supporters to get the word out about their candidate. Obama also created an official presence on other social networks. As a result, MyBarackObama.com, despite being his primary site, accounted for only 25 percent of his online supporters.
ShareThis brings us one of the tool’s critical to making this concept possible. We’re excited Tim Schigel is able to join us.
The Cincinnati Social Media Breakfast event has become exponentially popular. Attendance doubled from the first event to the second and has been capped at 40 attendees per event. The second breakfast sold out in less than 24 hours. The third event in 12 and Tuesday morning’s event sold out in 6 hours.
Between the above math and the sell out crowd at the Chamber event last week, there is a clear demand for this type of interaction. So be sure and check out two other groups focusing on social media and networking: Cincinnati Women Bloggers and New Media Cincinnati.
And If you’re out of market and find yourself in Cincinnati in the future? Let me know. You could possibly attend or perhaps even speak at a future event.