The value of my 401(k) is probably half of what it was a few months ago. And as the Dow hits new lows, in the retail industry, killer leads like this one are setting the tone as we tuck in for a hard candy Christmas.*
”Forget Charles Dickens. For America's retailers, it's looking more like a Charles Darwin Christmas.”
How do marketers proceed during a time like this? Carefully. After all it’s so bad an entire country might declare bankruptcy. Think about that.
But instead of staying completely below the radar during times like this, well-informed marketers should communicate – in context. For media relations, non-financial stories are still being told. Business is (Really, REALLY) bad, and editors aren’t looking for feel good pabulum. The key is knowing how your story fits into the current economic climate.
Take a page from the U.S. Presidential elections and consider how your messages must change quickly to remain sensitive, relevant and effective.
*Yeah, I just referenced a show tune. Wanna fight about it?
This is the end... uploaded by Yea I Knit
tags | public relations | PR | media relations | media | advertising | marketing
Did you take this pic yourself? I'm totally nabbing it (hope you are cool with that) and putting it on my blog.
Posted by: Sarah Buhr | Friday, October 24, 2008 at 01:19 PM
There is a link to the person that took the picture. She posted it to Flickr. Please link back to that image, giving her full credit. Thanks!
Posted by: Kevin Dugan | Friday, October 24, 2008 at 01:27 PM