Specific media requests are what sales people would consider a qualified lead. Unfortunately PR people are still not closing the sale. The problem? (Really) bad pitches.
As a co-author over at the Bad Pitch Blog, Peter asked me to join him on a teleseminar to help folks improve their pitching skills. In an hour. Hey, you have to start somewhere.
One thing we’ll cover is basic media relations rules. Some of the rules seem obvious, but they bear repeating. Like, you know, make sure you actually have NEWS to pitch in the first place. Just sayin’.
More details are here. If you have any questions you want answered during the call, drop me an email.