This application is smart. It includes a quick video of the fashion show, more than 60 pics of the latest fashions, news feed and a store locater.
As marketers scramble to connect with the iPhone demographic, they should consider this approach. It's a mobile event blog, with time-based value. You could encourage the application owners to include their own content through a page with event tags and links to mobile Twitter and Flickr apps.
If I were headed to a major event like the Super Bowl or the Grammys, I wouldn't think twice to download an application supporting the event…even if it would be essentially useless post-game. The Chanel store locater is getting mixed reviews, but the news “chanel” may make users more likely to keep the app on their device.
OK, I’m more of the t-shirt set than the jet set. So I have to ask, does this app make me look fat?