1) Nike 100 – Beijing, China | The Cool Hunter
Nike turns its 100 innovations from the last 50 years into a museum and creates a shock and awe brand experience in the process.
2) Are You Developing a Social Media Monitoring & Engagement Strategy? | Voce Nation
Mike Manuel’s been busy at Voce. This post shows his comprehensive approach to the much sought after conversation.
3) Blow Up Your Flickr | Cool Hunting
Watch you favorite Flickr pics...full-screen. Beautiful.
4) Havas Media Lab on User-Generated Context | Influx Insights
User-generated content can make magic for brands. Just ask Jeep.
But if you’re trying to incentivize users to generate the content (instead of just facilitating their efforts), the incentives should not suck.
More subtleties from Havas Media Lab: “People are using professional media as a springboard to create context. The value of this context lies (at) the mass network level.” Instead of trying to buy the content, Havas encourages brands to “find a way to open up and play with the crowd.”
tags | public relations | PR | advertising | marketing
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