1) Nike 100 – Beijing, China | The Cool Hunter
Nike turns its 100 innovations from the last 50 years into a museum and creates a shock and awe brand experience in the process.
2) Are You Developing a Social Media Monitoring & Engagement Strategy? | Voce Nation
Mike Manuel’s been busy at Voce. This post shows his comprehensive approach to the much sought after conversation.
3) Blow Up Your Flickr | Cool Hunting
Watch you favorite Flickr pics...full-screen. Beautiful.
But if you’re trying to incentivize users to generate the content (instead of just facilitating their efforts), the incentives should not suck.
More subtleties from Havas Media Lab: “People are using professional media as a springboard to create context. The value of this context lies (at) the mass network level.” Instead of trying to buy the content, Havas encourages brands to “find a way to open up and play with the crowd.”