Craigslist Brings The Long Tail to Retail

Saw this sign today in the window of a store near my office. It recently went out of business when its owner retired. It’s interesting to me because Craigslist gives small businesses like this furniture gallery a new option.

New rules come with new tools.
In the past it took a desperate “Everything Must Go” sale before a business would close its doors.

If you think I’m somehow proposing online trumps in-store, you clearly don't know where I work. I think there’s a need for both and this sign reinforces that opinion. I am proposing that new rules come with new tools and it's up to us to make them.

tags | Craigslist | Cincinnati | retail | advertising | marketing

Comments

[Anne Holmes]

Who would have ever thought offline retailing would get to this stage?

Personally, I've never been a big fan of loooong going out of business sales, so this is a great application as far as I can see.

Hope it worked for them!

Thanks for sharing.

Anne