Super Bowl ad content is more bountiful than ever. Consider that Super Bowl ads from 87-06 account for more than 11 hours of commercial time. This translates into more than 1,400 commercials and as much as $1.72 billion of ad sales. Firebrand alone has a week’s worth of content.
I’ve covered the ads in the past and even sat on a panel of reviewers. If I weigh in during the game this year, it will be via Twitter. Many folks will be doing the same as it's less work. Twitter also allows you to do so quickly and easily while still enjoying the game.
But will Twitter be able to survive the added traffic the game is sure to bring with it? MacWorld and recent service outages suggest no. Guess I’m rooting for two underdogs this year.