Lunch today with some talented friends from a local digital agency yielded a quote that gave me a simple epiphany.
We were pointing out the fallacy in assuming that younger digital natives are social media naturals and how older, er, more mature digital immigrants are not usually tech-savvy.
So if age isn't necessarily relevant, what skills are needed to figure out how all this stuff is supposed to work -- from a bigger, strategic picture to the hands on tactical elements?
"It doesn't matter what you're learning or why (work/school/play/profit). You need passion to figure out social media."
Yeah, this is far from earth-shattering. And it could easily be applied to more than just social media. But it helps explain why you see folks attend social media workshops and sit through presentations and discussions with a blank stare on their face. You assume they're there more because they know they need to learn than because they want to learn.
Social media doesn't come in pill form. Be curious, play with it, apply it. Results will vary.