But I’m pumped to see this year’s ”Store of the Future” exhibit. I’ve covered pop-up retail here before as a great marketing and public relations tactic. The exhibit features technology that supports pop-up retail.
The exhibit will show what the pop-up might look like in the future – “demonstrating technologies such as rear projection film, use of retail scales, pedestrian traffic measurement methods, in-store design, electronic shelf labeling, custom store fixtures, high-definition display screens, user-interface shopping technology, mobile marketing devices, interactive communications systems, innovative anti-theft security solutions and more innovative products.
The M-Wallet, one of Motorola’s latest mobile phones which allows consumers to pay for their purchases with the handheld device, will be displayed. Additionally, IBM will feature a 3D Second Life experience to demonstrate both the consumer and retailer perspective of virtual retailing.
Looks pretty interesting. We’ll see.
If you’re in NYC next week and want to check it out, let me know. I have plenty of free passes.