But what about the visual pollution created by the ad side of the house? OK, let me be more specific…it’s not the ads. It’s where ads are being placed that never ceases to
disgust amaze me.
This over the top approach to ad placement may have started at trade shows. Trade shows are an all out attention war. It’s not enough to have a booth bimbo anymore, you have to have ads stashed anywhere the eyes might wander.
And now, even police cars are sporting ads. Uh, Tim Horton’s, Krispy Kreme and Dunkin Donuts, what are you waiting for?
It'll get worse before it gets better. How bad will it get? Here are five places I (don’t really) think we’ll see ads placed in the future.
Monumental Ads: The Washington Monument sporting a condom ad, the Seven Wonders of the World, brought to you by a casino…it’s the ultimate in brand association.
X-Ray Ads: Crafty companies looking to influence a healthcare industry niche may pay someone to adjust their rib cage to resemble a logo or brand name.
Bowl Ads: The men’s bathroom has already inspired a myriad of ad techniques. The next time you enter a stall, don’t be surprised to see something ugly staring up at you from the bowl. Hopefully you can flush these ads.
Baby Scales: The first "moment of truth" for a new consumer could very well be when it’s weighed for the first time…consider the brand impression!
Headstones: The baby scale ad buy might be packaged with some headstone advertising as part of a company’s thorough cradle to grave strategy.
We've just begun to see where ads will be placed. But let's hope the above predictions are nothing more than some snark to start your day.