These three (lead-free) toy trains look very similar until you spend some time comparing them. If you’re a toddler, more specifically my son, you know there is a world of difference between each train.
That’s because each train is a character in the Thomas the Tank Engine stories.
As my son and I purchased the train on the left today, it occurred to me that a story is as powerful as a three-year-old is persuasive. Why else would I buy a toy this close to Christmas that is almost identical to two others we already own?
Um, wait, don’t answer that question.
tags | marketing
Are these Harold and Gordon? I can never remember.
Posted by: Kami Huyse | Saturday, November 17, 2007 at 04:40 PM
left to right: Gordon, Edward and, of course, Thomas!
Posted by: Kevin Dugan | Saturday, November 17, 2007 at 06:57 PM
The power of a good story. Nothing beats that. = )
Posted by: Shama Hyder | Saturday, November 17, 2007 at 10:55 PM
Ah, Gordon, Edward and Thomas. They sleep in bed with my son along with 5700 Thomas books. :)
Posted by: oldbacon | Monday, November 19, 2007 at 11:30 AM