Ad Age reports that Super Bowl ads are almost sold out.
The game’s on Feb 3rd and a 30-second spot can go for as much as $2.7 million apiece. 90 percent of these spots are already sold?!
Let’s hope this early land grab is to ensure enough time to implement marketing programs that support the spot(s).
Yes, I’m suggesting Super Bowl advertisers get more out of their pricey investment by spending more money.
The annual Super Bowl ad binge is adding up. Super Bowl ads from 87-06 account for more than 11 hours of commercial time. This translates into more than 1,400 commercials and as much as $1.72 billion of ad sales. >gulp<