Super Bowl XLII – Ad Salmon Keep Swimming to this Mass Media Event

Ad Age reports that Super Bowl ads are almost sold out.

The game’s on Feb 3rd and a 30-second spot can go for as much as $2.7 million apiece. 90 percent of these spots are already sold?!

Let’s hope this early land grab is to ensure enough time to implement marketing programs that support the spot(s).

Yes, I’m suggesting Super Bowl advertisers get more out of their pricey investment by spending more money.

The annual Super Bowl ad binge is adding up. Super Bowl ads from 87-06 account for more than 11 hours of commercial time. This translates into more than 1,400 commercials and as much as $1.72 billion of ad sales. >gulp<

tags | advertising | marketing | Super Bowl XLII | Super Bowl ads | Super Bowl

Comments

[Unsung Zero]

"90 percent of these spots are already sold?!"

Come on, is that really so surprising? The ads have quickly become a staple of post-bowl water cooler conversations across the country. You love some and you hate others, but either way you remember them all year. I think the money is well spent. Personally, I think some companies have made themselves solely from their commercials, possibly even from those specific bowl-game commercials (see: Emerald Nuts, Careerbuilder.com, Ameriquest Mortgage, etc.).

[Desmond Haynes]

Loved you posts; have linked it from @ http://superbowl-2008.blogspot.com/