« Rome Wasn't Built in a Day, But On a Story | Main | Brand Clouds, Charmin Hacks, Croc’s Kill Buzz and 3Luxe Bests | Four Links | 11.28.07 »

11/25/2007

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c57a853ef00e5506178898834

Listed below are links to weblogs that reference CBS: The Magazine?:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Shama Hyder

As a marketing consultant-I have to say-that's tough. They would be well advised to scrap the publication and go completely online. A blog network. A blog column on each topic-entertainment, music, fashion, etc. Online contests and other community building activities. Low low cost. What's not to love?

Chip Griffin

Just remember that people still love reading TV Guide. I'd be interested to hear more about this particular project's success, but I don't think it's a bad idea at all.

Kevin Dugan

Shama - I think CBS has a lot of character blogs on top of watch magazine believe it or not.

Chip - Good point on TV Guide, albeit it has lighter content along with the schedules. It will be interesting to see results at some point.

David Reich

Actually, I think CBS has a smart idea with this. It;s just one more way to try to build audience awareness and involvement, through background and behind-the-scenes features. Yes, it could (and should) be online, but a good-looking printed piece makes a good handout and give-away... and it will get read. If they can sell some ads in it along the way, that's bonus dollars.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Disclaimer: The views expressed on this site are my own and do not reflect those of my employer or its clients. © Copyright Kevin Dugan

My Other Accounts

Delicious Facebook LinkedIn Other... Other... Twitter