Kami Huyse tagged me to join the Media Snackers meme.
The meme question is “how do I respect media snackers?”
I’m paid to write and I even do it for fun. So when words like respect and snackers bob to the surface in the same sentence, my instinct is to flush. There I said it. Don't even ask me about life streaming.
At Connect 07 I put media snacking to the test and served up the video above to kick off my presentation. That video also fuels this discussion. Marketers need to broaden their definition of content. PR people in particular need to expand beyond the written word in this regard.
So another Midwestern pragmatist is suggesting that a balance is needed. If we’re all striving for a higher level of engagement with our target audiences…I’m told this is called a conversation…we’re going to have to go beyond the t-shirt and bumper sticker platitudes and serve up some depth.
In some cases, serving up a buffet instead of snack can even be a point of differentiation. The For Immediate Release podcast is an example. Shel and Neville get grief for not having a shorter podcast. Instead of putting their podcast on a time constraint, they're going even longer and have started posting the content they edit out separately. Yet For Immediate Release has a healthy listener base as demonstrated in part by its sponsors.