The Media Snack Meme

Kami Huyse tagged me to join the Media Snackers meme.

My desire to play in memes goes back and forth, but Kami rocks so I'm more than happy to jump in. Kami just blogged the annual PRSA Conference and it turns out she also has an amazing singing voice.

The meme question is “how do I respect media snackers?”

I’m paid to write and I even do it for fun. So when words like respect and snackers bob to the surface in the same sentence, my instinct is to flush. There I said it. Don't even ask me about life streaming.

At Connect 07 I put media snacking to the test and served up the video above to kick off my presentation. That video also fuels this discussion. Marketers need to broaden their definition of content. PR people in particular need to expand beyond the written word in this regard.

Snack Attack
But while folks are snacking on things like Slideshare, YouTube, Twitter and Flickr, are they digesting? David Armano was way ahead of me on this one.

So another Midwestern pragmatist is suggesting that a balance is needed. If we’re all striving for a higher level of engagement with our target audiences…I’m told this is called a conversation…we’re going to have to go beyond the t-shirt and bumper sticker platitudes and serve up some depth.

In some cases, serving up a buffet instead of snack can even be a point of differentiation. The For Immediate Release podcast is an example. Shel and Neville get grief for not having a shorter podcast. Instead of putting their podcast on a time constraint, they're going even longer and have started posting the content they edit out separately. Yet For Immediate Release has a healthy listener base as demonstrated in part by its sponsors.

So I guess I‘m tagging Shel and Neville by default. I’ll ask Scott Baradell, Karen Russell and Colin McKay to join the fray as well.

tags | public relations | PR | social media | marketing

Comments

[DK]

Great little vid there - another example of how something visually succinct can provide a basis for discussion. Thanks also for getting involved with the meme. I've added you to the growing list... :-)

http://tinyurl.com/2hqk8x

Peace

DK
MediaSnackers Founder

[Kami Huyse]

Kevin; Thanks for taking up the challenge, I love the vid.

I guess I should have actually called my post a five course meal. Taken together, all of the pieces tell a story with depth and breadth, but broken into their components, they tell a mini story (or a snack in this meme). I have been starting to run all of my client campaigns this way.

Not sure if I like the media snacker term either, but hey, it was fun. Admit it. :-)

[Kevin Dugan]

DK - Thanks for stopping by and adding me to the list.

Kami - You're right, I admit it. It was fun.

[BarbaraKB]

Kevin -

Nice meme entry here. Not sure I like the term "media snack." Contrasts with "media meal" or "media lunch." Also, does the word "snack" trivialize whatever is communicated because snacking can be unhealthy? Although, others might say, small meals are better. Thinking out loud, here...

Thanks.

-BarbaraKB