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At the risk of sounding old, "when I was your age,” we made mixtapes -- not playlists.
According to Apple, 32 percent of the music released in 2006 was completely digital. This music was not available on CD -- much less a cassette or, gasp, an album.
What would Rob Gordon think about all of this? Dunno, but the delta between digital natives and our, er, more mature folk requires new approaches and fresh thinking from all involved.
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I'm surprised it's not more than 32%. I remember the thrill of getting a tape or album and reading all the lyrics and seeing all the photos of the band. There was no other way "back then" to see the band or find lyrics. Those days are gone.
Posted by: Cathy | 09/25/2007 at 10:20 AM
Cathy! It's great to hear from the better half of Team Baradell. I agree, the packaging was part of the experience back in the day.
Posted by: Kevin Dugan | 09/25/2007 at 10:24 AM
I saw this figure too. I think it's a bit irrelevant right now, my guess is most of that 32% "released" music wouldn't have been released had it not been for the internet. I'd be interested to see how much that 32% downloaded.
Posted by: Reeegan | 09/25/2007 at 10:36 AM
Good point Reegan. But at the same time, that's the exciting part of it in a lot of ways. Or does this just mean I don't have to feel as old over it all?
Posted by: Kevin Dugan | 09/25/2007 at 10:48 AM
I think it's great, don't get me wrong, but from someone who still has a foot in the music business, I think this was Apple trying to scare the record business. How many records do you remember being marketed as "Internet Only" in 2006?
Posted by: Reeegan | 09/25/2007 at 11:04 AM
This is a good stat to know, soon it will be at least 50% though.
Posted by: Nike SB | 09/25/2007 at 03:59 PM
Aw, mix tapes! Hey, you're not that old. I'm pretty sure I'm younger than you, but I don't think burning CDs really became a thing until I was almost done with college.
I also agree with Cathy, I haven't bought a CD in ages, I do miss that feeling of looking through the materials...and the experience of an album--a real album, where all the songs were linked in some way and had a flow. Of course, ranting about the downfall of musical artistry in the 21st century is an entirely different post. ;)
Posted by: Sarah Wurrey | 09/26/2007 at 09:59 AM
Sarah - Age is a state of mind, I'm just kidding around. You are younger than me...HAPPY!?! And you are right about music rants. Not enough hours in the day.
Posted by: Kevin Dugan | 09/26/2007 at 11:44 AM