Four Links – 08.03.07 – YouTube, PR Blog Popularity Contest, Ikea’s Brilliant PR, Blogger Relations

1) YouTube's Tackiest Wedding Proposals     Radar Magazine
“We're always fascinated when people share way too much with strangers on the Web, so when the Wall Street Journal reported this summer that there were about 1,800 of these exhibitionist proposal clips on the site, we had to see them and judge for ourselves.”  Friday Bonus Link: Crisis Management: A Radar Tutorial

2) PR Measurement: Much More Than Just Popularity or Relative Influence     Communication Overtones
In lieu of a standard method of measuring blog influence, Kami Huyse discusses how you might compose a list of influential bloggers in a vertical sector. Hint: It doesn’t involve Vocus or Media Map.

3) Ikea opens in-store hostel in Norway     The Guardian
This idea is so simple and smart…just like the Ikea brand. Sound odd to sleep in a store? Ikea customers already sleep outside stores waiting for them to open.

4) Blogger Relations - It's More Than Links or Information - Ask First     hyku
Don’t apply old rules to new tools. You have to actually read blogs and participate in the conversation.

Swedish meatballs... here I come uploaded by Not Quite a Photographr
tags | public relations | PR | YouTube | Ikea | blog | retail design

Comments

[Kami Huyse]

Thanks for the link love Kevin. I do so want to be popular (lol).

[Paul Dunay]

Nice post and congrats on your #3 spot on Being Peter Kim's Top 20 marketing blogs - I have been following your blog for some time now.

I wanted to point you to a survey of B2B marketers of their favorite Web 2.0 tools

here is the survey link
http://pro5.sgizmo.com/survey.php?SURVEY=2VG35UWR8REZZIXYCRXMEI5NIOBTU7-4519-1303488&pswsgt=1186002487

here is a directory of the results
http://www.directimpactnow.com/leadgentools/web2-tools-directory.html

and here is B2B Marketing Magazine's coverage of it
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20070716/FREE/70716017/1109/FREE

best
Paul Dunay

PS let me know if you would like to do a podcast with me sometime

[Becky Carroll]

I love this idea from Ikea on an "Ikea hostel". What a great way to create buzz! One question - even though they take their sheets with them, do customers have to make the beds? ;-)