New research from McKinsey shows businesses are bullish on Web 2.0 technologies like wikis, blogs and social networks.
In fact, “more executives said they should have acted faster than slower” in bringing Web 2.0 technologies into their companies.
Why? Executives see Web 2.0 technologies helping companies to refine strategies by communicating with customers and partners and fostering internal collaboration.
Another benefit is that companies are learning “a new way of bringing technology into businesses, one that is easier to implement and more flexible than traditional top-down approaches.” So is corporate IT letting this organic implementation occur; or is it occurring despite the raft of well-intended rules and regulations IT puts in place?
The sample is pretty impressive with nearly half of the 2,800 respondents being C-Level executives. The study also defines terms. Collective intelligence refers to any system that taps the expertise of the group to make decisions. As a result, wikis are in much greater use than the chart suggests.
It's interesting that podcasts edged out blogs. But it's not surprising that the technologies grabbing headlines were lower on the list. This mirrors the usual technology maturation process.
The bottom line is that businesses realize the benefit of “the conversation” and are investing in the technologies that help them achieve it.