As the family got some ice cream at our favorite creamy whip on Saturday night, I realized how early brands establish a beachfront in our minds.
My two-year-old son, a truck aficionado, pointed to it as it sped by and exclaimed…"grocery truck!"
As you can see, there are no graphic cues of food, a grocery store or a related theme that might lead him to make that statement – just the logo. Now while I’m personally inclined to believe it’s further proof of his genius, the bottom-line is that brand recognition starts at a very early age.
This should be viewed as a responsibility by marketers and not an untapped opportunity.
UPDATE: Stanford University further reinforces my theory with another example of kids and branding using McDonald's.
UPDATE 2: The Stanford U update was added last Tuesday. One week later, The NY Times covers it. And people wonder why blogs should be in everyone's media diet?