Best News Release Quote Ever?
Maybe not. But it made me laugh and it's from Ronn Torrossian no less.
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5W Public Relations Selected By LifeStyles Condoms
5W Public Relations announced that they have been chosen as the public relations agency of record by condom maker Lifestyles, owned and distributed by Ansell Healthcare Products.
"We are extremely honored that Ansell has chosen 5W as the agency of record for such a seminal brand as LifeStyles," said Ronn Torossian, president & CEO, 5W Public Relations.
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Seminal? Are you working the Catskills during the off season Ronn? I’m impressed. Just remember, when you get the account is when the rubber hits the road.
I’ll stop there. But don’t be surprised if you see a cross-promotion with the Girls Gone Wild videos.
tags | news release | media relations | Ronn Torrossian
Condoms and GGW??
That's SIN-ergy, baby!
Posted by: scott baradell | Tuesday, July 17, 2007 at 01:11 PM
Good for 5WPR. I know they have the staying power to help this client pull through.
I think Ronn's shop is especially known for diving into messy situations and helping the client come out smelling like (massengill) roses
Posted by: Colin McKay | Tuesday, July 17, 2007 at 02:23 PM
Man. What to say...
.
.
.
Really, I can't if we're going to keep it PG.
Posted by: Geoff Livingston | Tuesday, July 17, 2007 at 03:10 PM
Pubic relations?
Posted by: Flacky McFlack | Tuesday, July 17, 2007 at 05:22 PM
To answer Geoff and Flacky, it is a hairy situation, but a little creativity can stretch a long way. To answer McKay and Baradell, I'll take a check swing.
Posted by: Kevin Dugan | Tuesday, July 17, 2007 at 07:36 PM
I hear Ronn never leaves the house without a raincoat, always puts his leftovers in a cellophane wrapper, wears a hat named jimmie, and likes to rubber people the wrong way.
Enough?
Posted by: scott baradell | Tuesday, July 17, 2007 at 10:22 PM
You forgot to insert a joke about column inches. But yes, that's enough.
Posted by: Kevin Dugan | Tuesday, July 17, 2007 at 10:43 PM