According to Women’s Wear Daily, Urban Outfitters is testing a text-messaging program that could allow customers to shop by cell phone. UO TXT, will interact with shoppers via their phones.
“Consumers who sign up for the UO TXT program in stores or online receive immediate confirmation via text message. Those who opt in will receive early notice on sales, alerts for special in-store events like concerts and other offers. No more than two messages will be sent to a shopper's cell phone each month”
UO’s hyper-local blog (with the horizontal scroll from hell) should push some of its hard-earned content to handsets. Customers will be further informed and better connected to the UO brand. UO store employees could even sport Reactees to the delight of overly text-happy customers. Or not.
Texting, Texting, 1-2-3
WWD also details other retailers that are testing texting (say it three times fast) in practical and fun ways. Grocer Meijer warns customers via text alert just before it raises gasoline prices. Outdoor apparel retailer Moosejaw offers a "rock, paper, scissors" game amongst other things.