According to Women’s Wear Daily, Urban Outfitters is testing a text-messaging program that could allow customers to shop by cell phone. UO TXT, will interact with shoppers via their phones.
“Consumers who sign up for the UO TXT program in stores or online receive immediate confirmation via text message. Those who opt in will receive early notice on sales, alerts for special in-store events like concerts and other offers. No more than two messages will be sent to a shopper's cell phone each month”
UO’s hyper-local blog (with the horizontal scroll from hell) should push some of its hard-earned content to handsets. Customers will be further informed and better connected to the UO brand. UO store employees could even sport Reactees to the delight of overly text-happy customers. Or not.
Texting, Texting, 1-2-3
WWD also details other retailers that are testing texting (say it three times fast) in practical and fun ways. Grocer Meijer warns customers via text alert just before it raises gasoline prices. Outdoor apparel retailer Moosejaw offers a "rock, paper, scissors" game amongst other things.
Urban outfitters uploaded by fan_gab
tags | Urban Outfitters | OU TXT | text messaging | retail marketing
Oh, God. Lock up all your teenage girls. An easier way to spend our hard-earned money is just what we need.
Posted by: Lewis Green | 06/13/2007 at 10:08 AM
if you sign up, can you actually text staff in the store to come and help you?
THAT's a service I would pay 50 cents a message for.
Posted by: Colin McKay | 06/13/2007 at 01:08 PM
This looks exactly like La Redoute's program called LR TXT that I've been in for 6 months now. The concept is great, 1 or 2 text messages a month with good offers, UO just needs an original name. It works for me because I don't even check my personal email anymore... too much junk in there!
www.laredoute.com is their website - www.expressconsent.com/laredoute is their text messaging sign up - check it out!
Posted by: Lisa | 06/26/2007 at 03:38 PM
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Posted by: Urban Wear Clothing | 10/02/2007 at 02:50 PM
Thank you for the great post about the women's outdoor apparel. I will use that information.
Posted by: michael jones | 03/15/2008 at 07:57 PM
Thanks for blogging about this. Wish I saw this post earlier.Thanks for blogging about this. Wish I saw this post earlier.Nicely said.
by:bjdenise
at http://www.sevenwholesale.com
Posted by: wholesale urban wear | 12/17/2008 at 01:11 AM