Tired of hearing how green is the new black? Well in honor of World Environment Day, I must express my own fatigue.
Green is critical to our future existence which is perhaps why it’s over-exposed.
Maybe green really is gold?
The end result is a challenge and an opportunity for communication professionals. Awareness of the need for green is high, but as everything becomes green, it will be harder to differentiate good causes from attempts at misinformation and green washing.
”The World is Flat’s” Thomas Friedman talks about The Power of Green and wants to do away with the word.
”In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue. One thing that always struck me about the term “green” was the degree to which, for so many years, it was defined by its opponents — by the people who wanted to disparage it. I want to rename green.”