Facebook: Did it jump the shark or is it dead?

Somewhat predictably, a post/meme will surface now and again to declare a technology is dead. Or it will note a technology has jumped the shark.

Both are usually trigged by mainstream media reporting on the technology. And quoting my friends across the pond, I’ll say this is bollocks.

The high tech industry’s disdain for mainstream media is hypocritical. If media report on the cutting edge, they’re ruining it. If they wait until the technology is established, they’re showing how much of a dinosaur they are -- typing the story with their tiny arms and big head.

Perhaps the people pedaling this vicious cycle are the ones not getting covered in the first place? Dunno.

Take Facebook and Myspace for example.

Facebook opens up its API and makes some changes while Myspace gets a rep for being too racy for business and unsafe for kids. The end result? Each one is either dead or jumping the shark.

Here’s a thought -- maybe Facebook’s PR strategy simply worked and its online PR is garnering some well-deserved offline attention?

We'll always keep moving onto the next shiny thing. And in my opinion the key to a new technology’s doom is not good media relations; it’s whether or not tech companies get caught up in this news. The client needs to keep pushing no matter what the media say. They need to stay in the user conversation and keep improving their offering.    /rant

piles o'wired uploaded by tiboutoo
tags | public relations | PR | media relations | media | Facebook | Myspace

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[Sherrilynne Starkie]

Thanks for the link! But hey...I was only poking a little fun at myself for being old and "trying to be cool" as my kids would accuse me. I still LOVE Facebook.