The blog’s been around for a few months. It’s an interesting example of how brands can weave customers into the product development process through simple voting capabilities. It will be interesting to see over time the impact Ideastorm has on the Dell product line. Hopefully Dell has enough safeguards in place that its customers don’t create The Homer of computers.
Dell’s come a long way. Jeff Jarvis even made nice with Dell over drinks.
Dell’s full-circle story, experiencing both sides of social media, reminded me of Kryptonite. Donna Tocci personally dealt with the slings and arrows of bikers, bloggers and media after Engadget posted the bic pen video nearly three years ago.
Kryptonite’s Unbreakable Bonds blog also shows how much companies can learn from their mistakes.
So riddle me this. Which brand had a tougher road to recovery from their mistakes? In hindsight, who do you think is doing the best job moving past their infamous blogosphere communications crisis? Weigh in with the handy dandy poll below.