The horror that’s unfolded at Virginia Tech is an inappropriate topic for most business blogs. But everyone is affected by this tragedy. And to those directly connected to it, please know you are in my thoughts and prayers.
Discussions around social media’s role in the crisis read odd to me initially. But technology is helping people mourn and looking at ways it might help prevent something like this from happening again is reassuring.
As the whole story emerges, the conversations around this tragedy help us in many ways. It offers insight on how communications professionals can prepare other organizations for a crisis -- and it reminds us the necessity and importance of this preparation.
Preparing for something and living through it are quite different. With that in mind, Virginia Tech’s communications team should be commended for its handling of this crisis.