We've all made embarrassing typos before. That's not why I'm posting it.
Proofreading needs to be more than simply reading copy. Graphics, photos, page numbers and other details we take for granted always need to be reviewed carefully.
This reminds me of a now legendary typo. NCR printed up large quantities of an important, corporate document. It included a full-length portrait of the CEO. Once it was proofed, it was printed and distributed.
It turned out the CEO’s zipper was down; his fly was unzipped; his barn door was open. And someone promptly lost their job over this proofreading mistake. Ouch.
Proofreading needs to include prooflooking.
tags | Derek Jeter