1) Smart Use of Flickr # 273 Core 77
Architecture for Humanity held its logo design competition on Flickr and received entries from across the globe. This is a really smart use of Flickr, but an even smarter non-profit using social media to get international graphic design consultation for free.
2) Retail Hi-Jinks at Best Buy & Wal-Mart News Reports
Best Buy shows us a new definition of bait and switch using its Intranet and Wal-Mart’s latest gaffe has HP hoping its media espionage scandal will now fade away. If only some of Wal-Mart’s political hires were from the Nixon era we could dig up old Watergate jokes.
3) An Open Post to Future Prospective Clients Alan Weinkrantz PR Weblog
Alan lays down his “ten commandments” for prospective clients. Ten seems like a lot to me, but the first one is worth reposting.
“We're in it as partners for a minimum of six months. The discovery, the messaging, the strategy, the pitching, the dialogues with journalists, analysts, bloggers, thought leaders, road shows, press tours, editorial calendars, tweaking messages, and more....this takes a six month cycle.”
It took me at least six months to get things moving in my current role. Clients wanting to move the needle with a public relations program need to understand it takes time.