The Gannet-owned Cincinnati Enquirer has become a great example of how newspapers can help readers in a world where mainstream media is being upended by social media.
Cincinnati is getting through some real winter weather after an unusually mild holiday season. The Enquirer is employing a system of blogs and reader-submitted content to become the best source for local weather news.
As the weather cancels school and delays many services, The Enquirer is even promoting its electronic edition with readers. Unfortunately freezing rain has knocked out electrical service for thousand of homes—some for several days.
They won't win any design awards, but it’s great to see practical, helpful applications of social media...in mainstream media.
UPDATE: BusinessWeek's Jon Fine details Gannett's "Pro-am" approach to its online presence in Gannett's New Lease on News. "The pros do the heavy lifting and build the framework and structure," says a Gannett executive. "And the audience can come in and fill in" around it.