1) Shady Ethics in the Blogosphere: Paul Gillin's blog
”The blogosphere is self-policing, and any popular blogger who tries to deceive his or her audience will be quickly smoked out. Any blogger who wants to build a long-term franchise will be very careful not to cross that line. There will always be con men in social media, but their influence will be limited. The readers will see to that.”
2) Giving the consumer a seat at the table: (3i)
”Adding in customer perceptions [to a SWOT analysis] adds a depth of understanding to what your true strengths, weaknesses, opportunities, and threats are. Without accurately addressing what people are actually thinking you may miss a key insight.”
4) From 1.0 to 2.0 In Under 60 Minutes: Logic+Emotion
David Armano gives three quick and easy ways to pimp your blog. So what am I waiting for?