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02/08/2007

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Mike Keliher

That is the most asinine thing I've ever heard (read). Even if the DVD were priced like other expensive DVDs - $30 or $40 or so - this is ridiculous. But why the hell would anyone pay $495 for this? Wait...you already shouted that question.

But still, even if they weren't all online freely, $500?!? With the exception of the Snickers commercial, can't you just watch a little TV to see these?

Erik

A $500 DVD of commercials? Who in their right or wrong mind would pay such a massive premium for something that is available for free? Anybody who wastes money on this DVD should be publicly humiliated.

The ads weren't even very good this year. I chuckled a couple of times but was, overall, unimpressed.

Kevin Dugan

Mike and Erik - Thanks for stopping by.

Yeah the whole thing is pretty bad. $500.00 (USD) for a DVD of commercials you could get for free.

And consider Bacon's target audience...PR professionals. How many PR people in non-profits would want this (not to mention be able to afford it)? Any corporation or agency person that wanted it would go through well-established, more cost-effective channels with their advertising team...assuming they weren't one in the same like they are in my firm.

Someone else mentioned to me that the FedEx for ASAP viewing reference was probably added because Bacon's knew they would all be available online.

It's just a really bad move.

Pete

Hmm...to top it off, it seems that they've opened themselves up to being sued by the NFL as well by using the term "Super Bowl" to market their product. As any PR person involved in sports knows, leagues go to great lengths to protect event trademarks and copyrights. Judging from the non-descript football player, I'd guess that Bacon's didn't pay for the use here.

Mike S

Wow, great catch there (no pun intended). I didn't even see this lame promotion. But perhaps Bacon's is smarter than we think and actually going for a series of DVDs...

$795 for a DVD containing highlights of every dress and tux at the Oscars
$895 for a DVD featuring outtakes from the bad song renditions that didn't make the reel for American Idol
And best of all, only $995 for a DVD of the commercials that were on all the OTHER channels while the Super Bowl was being played.

Quite a collection they could put together!

Kevin Dugan

Pete - Thanks for stopping by. You raise an important point which just adds to the level of concern this type of email raises with me.

Mike - Don't give them any ideas. I'd hate to see a Bacon's "PR People Gone Wild" series. It seems like Lizzie Grubman's settled down lately anyway.

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