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01/16/2007

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Evan D. Owen

I guess you can't miss the fact the owner of the display above is Google. Actually it's a great design seeing that the only thing Google can show is their website as the really don't sell a tangible asset. Their logo is so regognizable why not use it in such a manner. The shopping carts are kind of goofy, but I guess they are supposed to look like their "Google Checkout" cart image. You mentioned smell when it comes to retail experiences. We actually reccomend to our clients, exhibitors at trade shows, to create unique environments by playing on nose. Anything to make yourself memorable.

Xtreme Xhibits

Cool post. Engaging all of the senses can really make an impact on retail visitors and their habits. I like your application of scents to a trade show. I wonder how it affects peoples behaviors.

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