Seth Godin has a great post on the difference between strategy and tactics.
”The right strategy makes any tactic work better. The right strategy puts less pressure on executing your tactics perfectly.”
Strategic Public Relations first posted on this topic back in 2002.
Strategy makes sure your tactics are working together to achieve your program's specific, measurable objectives and overall goal.
Strategy consists of the Xs and Os in the playbook that make sure your client wins the game.
Godin is speaking in February at the Retail Advertising Conference. My boss is also presenting at the show. The lineup looks really good, but unfortunately I won’t be there to enjoy any of the presentations.