Seth Godin on Strategy vs. Tactics

01/07/2007

Seth Godin has a great post on the difference between strategy and tactics.

”The right strategy makes any tactic work better. The right strategy puts less pressure on executing your tactics perfectly.”

Strategic Public Relations first posted on this topic back in 2002.

Strategy makes sure your tactics are working together to achieve your program's specific, measurable objectives and overall goal.

Strategy consists of the Xs and Os in the playbook that make sure your client wins the game.

Godin is speaking in February at the Retail Advertising Conference. My boss is also presenting at the show. The lineup looks really good, but unfortunately I won’t be there to enjoy any of the presentations.

Posted on 01/07/2007 at 09:38 AM in Brand, Marketing, Public Relations, The Brand Called Me | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c57a853ef00e5506c0f428834

Listed below are links to weblogs that reference Seth Godin on Strategy vs. Tactics:

Comments

You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

Posted by: |

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:

Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.