Mountain Dew’s Curious YouTube Video
Via Mashuptown, this is a hilarious video of “Sue Teller,” an elderly woman hosting a how-to TV show about mash-ups. The video’s cable access production value and spoof humor make it worth watching all three minutes.
Two things hit me when I first watched it—it’s funny and what’s with the Mountain Dew she’s drinking? Some other clues pop up and a chyron at the end notes “Promotional consideration provided by Mountain Dew.”
The mash-up show is the second Sue Teller video posted by mmand86 who posts them as a legit program. A YouTube search on Mountain Dew does not contain them. No mention of Sue Teller at Mountain Dew’s site either.
Segue: Mountain Dew’s site is impressive with plenty of irreverent content targeting gamers, extreme athletes and music fans.
So is this a fake video? (fideo) Is Sue Teller the geriatric Lonely Girl15? (GrannyGirl15)
Who cares.
Whether it’s a corporation or a customer behind this video, it supports Mountain Dew's brand attitude. Just watch some MDTV and you’ll get the idea.
If it’s a fideo, I predict it’s Super Bowl related. Maybe Sue Teller is part of Super Bowl XLI’s over the top ad parade. We'll see in a few weeks.
tags | mash ups | Mountain Dew | Sue Teller | YouTube | Super Bowl XLI | Super Bowl ads | Super Bowl | advertising | marketing | flog | consumer-generated media
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