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12/19/2006

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Congrats for simple genius!

Simple genius of Blendtec's product "demonstrations" has established the moving target all marketing/PR people should strive to hit:
LOW/NO BUDGET + FUNNY/WOW + TIMING (Uknown) = Massive Success!!!

Rose Ector

Making use of the almighty Youtube in promoting a brand is very cost-efficient, as it can reach a worldwide audience at a minimal cost. Also, this video-hosting site can help build relationships among clients, which is an essential component in branding.

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