Social Media in Action

Pointing to lots of good stuff today as the PR b-sphere practices what it preaches.

Computers: Rohit Bhargava is working on social media projects for Intel. The most recent one is the Intel Centrino Duo Blogger Challenge. It brings six bloggers together “to share their views on blogs, blogging and the world.”

It looks like Intel brought together a great mix of rising blog stars vs. the usual suspects or complete unknowns. This should make for unique content for a broad audience.

Speaking of unique content for a broad audience, check out Rohit’s 16 Rules of Social Media Optimization. The post started out with five rules. But through the conversation it inspired, the list morphed into 16 and was translated into seven other languages.

Cars: Nellie Lide is working on social media projects for Chevy. On the heels of its consumer-generated, Super Bowl Ad contest, Chevy Aveo is holding its Livin’ Large contest.

Per Nellie: “Eight teams of college students are living in a Chevy Aveo for a week - what I like about this is the cool website and the use of video and student blogs. It's also being run as a PR educational experience - so it sort of illustrates how pr and marketing are merging more and more.” The Public Relations Student Society of America is helping implement the project and the contest site is worth the visit.

Livin’ Large reminds me of the nine day, 4,000 mile road trip when I drove from Cincinnati, Ohio to Wyoming’s Yellowstone National Park—and back. My co-pilot and I drove my two-door, 1992 Chevy Cavalier. Good times.

Conferences: When it comes to conferences, Joe Thornley is a prolific blogger. His coverage of The Blog Business Summit includes a great piece on Jason Calacanis’ keynote.

And that’s just one of 79 posts in his conference category. Joe also blogged Ragan’s Strategic Public Relations Conference in September (where I had the pleasure of meeting him in person). Thanks for typing sharing Joe.

Codex: Yeah, it's dramatic at best comparing the Hopkins and Cook white paper on social media to scripture. But I needed a fourth C. Their free, 30-page guide is a well-written, easy read for anyone wanting to quickly gain an understanding of social media.

To their credit, they’re already editing the first version based on reader feedback.

tags | public relations | PR | media relations | social media relations | social media optimization | marketing | consumer-generated media | Chevy | Intel