According to the AP, SEC Chief Christopher Cox has invited Sun CEO Jonathan Schwartz "to talk to the agency about the idea of allowing companies to disclose significant financial information through blogs."
Wow. Could this spell the end of the news release? Sorry Tom, not just yet. I do think it will accelerate the development of the social media news release. This is something even PR Newswire and Businesswire have been busy developing.
A growing number of major companies now publish corporate blogs or online diaries. The SEC position is that current regulations do allow for blogs to be used to disseminate companies' financial information, provided a particular blog reaches a broad audience.
This does more to revive the discussion around CEO blogs and, unfortunately, applying MSM metrics to social media's most powerful tool.