Better ROI From YouTube Video Than Super Bowl Spot: Advertising Age reg. req.
“Unilever's Dove brand has generated more response from its YouTube 'Evolution' spot than a Super Bowl commercial.” But sadly marketers will still pay a premium to avoid the meritocracy of the Web for the “guaranteed exposure” they get with the Super Bowl.
Newspapers are probably breathing a sigh of relief that TV’s lunch is being eaten by YouTube. It doesn’t give them any more breathing room, but it does take the attention away from their own impending doom.
An Army of David Zuckers: Time’s Political Bite
Some great snark on the use of YouTube in political campaigns. “If the idiot box is for people who are too apathetic to vote, well, YouTube is for people who are too apathetic to watch West Wing.”
There are Three Kinds of Bloggers: disambiguity
Which type of blogger are you…Sharing, Banking or Hollywood? There are certainly more types out there, but this post nails the descriptions it serves up. Via David Armano at Logic+Emotion