GM Shifts into High Gear for Branded Entertainment

The auto blogs are revved up about GM’s involvement in the upcoming Transformers movie.

According to a quick preview from Ad Age’s Madison + Vine, GM wants “to play a bigger role in the entertainment projects it appears in. It no longer wants to simply give away its cars and trucks.”

The brand is off to a good start attaching itself to a movie that is already getting a ton of Google Juice prior to release. Just consider the Web-intensive demographic making up car and Transformers fans alike.

Maybe GM will come out with a Transformers edition of its Mustang that can perform like the Citroen C4 ads?

“Transformers, more than meets the eye. Transformers, commercials in disguise!”

tags | branded entertainment | movie marketing | transformers | GM | advertising | marketing | brand