Second Life to Open in Second Life
Ultra-virtual "Third Life" becomes the first virtual for virtuals
Virtual fans everywhere rejoiced with the news that Second Life is creating a presence in Second Life.
“Fluffy Poostar has been asking when he can play Second Life,” noted John Smith. “Hopefully this will shut him up so we can focus on more important things, like figuring out how to get off f%^&*@g Help Island.”
Second Life creators consider this a natural brand extension.
“Third Life helps differentiate our brand and gives Second Life players even more of a good thing," says Getta Life. “It was either this or Second Life cereal, but Mikey's agent was being a real prick so we bailed. We also got tired of everyone announcing their presence in Second Life. This should shut the marketers up for awhile."
You get the idea. But before a brand hops off MySpace to set up shop in Second Life, the team should ask itself two questions.
- Is my real world experience worth recreating?
- Will this increase customer engagement?
Make sure you do not get caught up in all the hype and simply try and pick up short-term cool points by tapping your brand into the next big thing. Due diligence is not as exciting, easy or fast, but it ensures that "if you roll, you roll big."Canuckflack took the red pill and joins the fray. Max Cannon weighs in below on the news that Text 100 is opening an office in Second Life. Most notable in this news is that they hired Electric Sheep Co. to create the office. So we're to believe that Text has an SL expert in-house? Look before you leap folks.