Tattoo You: Motorola's latest offering takes phone customization to a new level. Its free design software lets customers create phone tattoos.
All they need is a set of Avery labels for their printer and some creativity. They can change the skins as often as they like.
Younger consumers craving choice and self-expression will be first in line for this unique accessory, and marketers should add it their list of mobile downloads they offer customers.
Stickin’ It to the Man: Speaking of ring tones wallpapers and self-expression, social activism is coming to mobile phones through Just Cause. Just Cause is a line of mobile phone personalization products, created by Airborne Entertainment. This company is doing some interesting work producing and delivering branded content specifically for the third screen.
UPDATE: The Arizona Republic notes how the cell phone is becoming a fashion accessory in its article: Motorola's Razr turns phone into jewelry.