Put Your Brand in the Customers' Hands

Here are two interesting mobile phone developments that point to marketing opportunity.

Tattoo You: Motorola's latest offering takes phone customization to a new level. Its free design software lets customers create phone tattoos.

All they need is a set of Avery labels for their printer and some creativity. They can change the skins as often as they like.

Younger consumers craving choice and self-expression will be first in line for this unique accessory, and marketers should add it their list of mobile downloads they offer customers.

Stickin’ It to the Man: Speaking of ring tones wallpapers and self-expression, social activism is coming to mobile phones through Just Cause. Just Cause is a line of mobile phone personalization products, created by Airborne Entertainment. This company is doing some interesting work producing and delivering branded content specifically for the third screen.

UPDATE: The Arizona Republic notes how the cell phone is becoming a fashion accessory in its article: Motorola's Razr turns phone into jewelry.

tags | Motorola | Avery labels | mobile phone | design | tattoo | marketing | phone tattoo | consumer-generated media

Comments

[Mary]

This is really cool. Obviously good niches that target the pop market at large get very creative everyday. And what do they all have in common? They listen to their customers. =)