NewsMap creates a snapshot of the most recent news headlines across several categories.
It uses colors to organize each story by category and uses size to note the breadth of coverage for each story.
I’ve kvetched before about the need for public relations to get creative in how they organize and serve up large amounts of content.
Content may be king, but our target audience needs to quickly understand it in an online, on-demand, time-starved world.
Think about it. Text messages are displacing emails. This means not only fewer words, fewer letters in the words.
Our writing always needs to improve; one way to make it more effective is to embrace the visual.
Back to NewsMap. An aspirational goal for a media relations campaign is to make enough noise to land your client on this map. Disclaimer: This is NOT a post on metrics, just a fleeting thought.