Friday’s Flickr Fix – 08.18.06

NewsMap creates a snapshot of the most recent news headlines across several categories.

It uses colors to organize each story by category and uses size to note the breadth of coverage for each story.

I’ve kvetched before about the need for public relations to get creative in how they organize and serve up large amounts of content.

Content may be king, but our target audience needs to quickly understand it in an online, on-demand, time-starved world.

Think about it. Text messages are displacing emails. This means not only fewer words, fewer letters in the words.

Our writing always needs to improve; one way to make it more effective is to embrace the visual.

Back to NewsMap. An aspirational goal for a media relations campaign is to make enough noise to land your client on this map. Disclaimer: This is NOT a post on metrics, just a fleeting thought.

Newsmap uploaded by interfaced

tags | public relations | PR | media relations | media | news

Comments

[John Cass]

Links and keywords, I think the NewsMap is less about the size of the headline and more about the content. The story with the most impact gets the most links and articles published. Those stories show up on NewsMap. I don't think I agree that stories are taking up fewer words, or really I don't know if it is true that stories are taking up less space. With more electronic paper available online it would seem to me that stories are deeper. It's just easier to reach someone when your message is short and sweet.