If only I'd known about this back on July 4th...Xerox has launched an interesting CSR program giving consumers a chance to send thanks to U.S. troops stationed overseas.
According to the site, Let's Say Thanks is "a national program designed to deliver thousands of cards to soldiers overseas with messages of support from home." Disclaimer: Xerox was a client before I left agency world.
From a CSR standpoint, this program wins on many levels, but it starts by addressing a need. While the war itself is an issue I won't discuss here, support for the troops is widespread (and well-deserved). Xerox uses its technology to connect consumers to U.S. troops in a way that is not self-serving.
Card designs were chosen from submissions from children across the country which is a media opp in and of itself. And, in today's consumer-generated media world, it is great to see the option for children to submit their own designs. You can also download the designs and have a copy of the card mailed to your home.
The program takes a smart and engaging approach. In fact, I'm told that more than 20,000 people sent cards in less than two weeks. Check it out.