Selling ad space on its front page might make The Wall Street Journal “tens of millions” annually, but this reads a lot like Northwest’s recent maneuver. To try and climb out of bankruptcy, $15 at a time, the airline is charging extra for aisle and emergency exit seats. Good luck with that.
I’m happy, and impressed, to see more blood eked out of this vaunted print media stone. But if my favorite medium is going to be around long enough to print my obituary, it will have to get more creative than this. USA Today has been doing this since 1999.
Print media needs new models for generating revenue, not new places to try old models. As more and more folks predict print media’s demise (reg. req.), I’m starting to wonder if my faith in the Fourth Estate is merely a misplaced emotional attachment.
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