There is a ton of great public relations work being discussed in the PR blogosphere. Here are links to four of them.
Trevor Cook and Paull Young are asking bloggers to unite against astroturfing. Count me in. I’m encouraged that anything less than authentic in the blogosphere is usually sniffed out pretty quickly. For more on the campaign, check out the New PR wiki.
David Parmet has been busy with another social media launch. This one’s for BlogTalkRadio a new service that lets bloggers create their own live blog shows and have listeners participate via phone or IM. According to TechCrunch:
“BlogTalkRadio is targeting bloggers who want to hold a live telephone conversation with up to 5 people on a phone line at once. Anyone can listen live to the call on the phone or through Windows Media Player, like a live web radio show. Listeners can also download an archived copy of the conversation later. Revenue from contextual advertising is split 50/50 with show hosts.”
PR and Podcasting
Speaking of all things online audio, Neville Hobson is working with Speedo on a podcast to reach swimming enthusiasts. It’s interesting to see how businesses are tapping into podcasting.
On a related note, Hobson and Holtz’ weekly PR podcast is up for a People’s Choice Podcasting Award in the business category. Voting is open through August 11. Be sure to check out For Immediate Release (FIR), if you haven’t done so already, and cast your vote.
SHIFT into Social Media
Todd Defren gets the “just do it” award. In addition to banging out a first draft of the social media news release, he has created a 30-page guide to social media in public relations. SHIFT Communication’s .pdf of essentials is a valuable resource and Todd clearly understands the value of online generosity.
Fony PayStation uploaded by mikek