Message on a Bottle: This example of on-product publishing comes to us from Australia. The magazine iLove is served up on a bottle of spring water and represents the ultimate in multi-tasking for the on the go consumer. This looks more
appetizing promising to me than Pringles’ on-chip printing.
PR Rehab, Ragan Style: Ragan Communications launched the PR Rehab wiki in conjunction with Ragan’s 10th Annual Strategic Public Relations Conference to “have a frank conversation about what ails PR.” The conference is being held in Chicago on September 21-22. I’ll be presenting if anyone wants to heckle me.
Zaadz Thinks Global, Acts Social: Zaadz is a social networking site that wants to change the world. It organizes idealists into one “online oasis” to help each other live better lives. A tall order, so they also have a podcast to help spread the word.
Take note of “MySpace making a difference” as social media helps grassroots efforts become even more powerful. Iconoculture researchers note: “Social networks aren’t just for hooking up, swapping music and finding Friendsters. Online communities have emerged as nuclear, digital platforms for uncommon objectives and earnest pursuits.”