Yet Another Sadsack Geezer Story: Jane Genova Speechwriter-Ghostwriter
A mature perspective on age discrimination
Coolhunting on MySpace: PSFK
You can wade through 83 million pages of MySpace angst trying to find the next Arctic Monkeys or simply visit SpaceCadetz for “the best of MySpace.” This smart aggregator blog has been in motion since February and its success would seem to hinge on the variety/credibility of authors. But so far it’s not clear as to who is pushing the publish button.
TREASURE HUNT Treasures: Brand Autopsy
John Moore does a post mortem on the new book “Treasure Hunt: Inside the Mind of the New Consumer.” Consider Moore’s post Cliffs Notes for retail junkies. The book discusses why “average” consumers shop at Tiffany and Wal-Mart. I’ll suggest that perhaps it’s because the middle market is disappearing and we have little choice?
AIR – Urban Olfactory Installation: Futurelab’s Blog
Your city stinks if you live in Helsinki, Budapest or
Cleveland Paris. Brands would be well served to consider how the senses help immerse customers in a brand. Consider the smell of Starbucks coffee for example—hotels are. Hat tip to IF.