Ads featuring monkeys may be deemed a tired gimmick, but I think Suburban Auto Group’s Trunk Monkey ads offer a fresh spin on the classic animal approach.
En route to Chicago from Cincinnati, I saw a billboard for SAG with the following tagline: "Home of the Trunk Monkey." Naturally I Googled it and found the ads. They are solid creative for what I assume is a regional buy. But why no tie-in’s with the Beastie Boys?
“Trunk monkey, that funky monkey.”