Who’s VNU? If you’re in the U.S. or Europe, odds are good that you’ve interacted with one of their properties. VNU owns market researcher ACNielsen (who owns Nielsen Buzzmetrics), as well as more than 140 print publications, web sites and 150 trade shows.
It remains to be seen if shareholders will approve this offer. But no one spends $8.9 billion to preserve the status quo. Changes are afoot.
Hopefully these changes will inject new technology into our mainstream friends to make them better. As I said before, technology is changing the way we consume media. It’s even changing the way we promote it. There are plenty of untapped opportunities to enhance their value.
The buyout's impact on public relations, and VNU, remains to be seen. But look sharp and remember that change is good.
UPDATE: McClatchy's purchase of Knight-Ridder adds to the mainsteam media changes we need to consider. I've compiled a ton of links, and a few original thoughts, around many of the MSM changes, including the alarming issues facing print media. More to come.