The news release is dead…here we go again.
The latest swing of the hammer comes from Silicon Valley Watcher’s Tom Foremski in his article Die! Press release! Die! Die! Die!. It has elicited more discussion on the tired topic and more Google Juice than an A-Lister's link blog.
Strategic Public Relations disagrees. EVERYONE trying to nail this coffin shut and bury it is missing the point.
It's the content, not the format, that's the problem.
Change the format by adding tags or taking an entirely new approach and crap will still be shoveled into reporters’ email/voicemail/landmail inboxes. GUARANTEED. (Not to mention, tagged blocks of copy ensure content can be used out of context.)
This is why the Bad Pitch blog was created. We’re trying to help people out by showing them the right and wrong way to create and distribute this content.
If press releases are dead, someone should tell CBS. CBS issued a news release when they filed suit against Howard Stern. This news release was also used in a news story…which is how I found it in the first place.
One thing we do agree with Foremski on is this quote: “Things cannot go along as they are…business as usual while mainstream media goes to hell in a hand basket.”
But blaming the current state of PR on the news release is like blaming Enron on faulty calculators.
Cross posted at the Bad Pitch blog